A strong brand foundation enables growth and easy future design decisions.
I have supported the Salt brand over the course of a several year partnership. What began with a branding project and a new website grew into countless projects and assets for this successful small business.
Considerations
The client wanted a clean and inviting brand that also felt elevated and luxurious while still maintaining an approachable vibe. The client also understood the investment and wanted a timeless brand the business could grow with.
Insights
Brands evolve. While providing the client with guidelines and a recognizable mark, many elements of a brand are able to bend without breaking. We’ve changed colors, refreshed applications, and adapted with each new chapter of Salt Beauty Lab.
Branded murals to bring the company identity to life
Results
Salt Beauty Lab has a consistent brand easily recognized across digital, print, and all customer touchpoints, including the physical salon space.
