Event Branding + Design Support

As part of the conference Bounteous was planning to host, I was asked to create a sub-brand for the event that would pair well with the Co-Innovation Manifesto, Bounteous’s trademark working model, along with the event’s theme, location, and the existing Bounteous brand.

I pitched logo direction and brand expansion, and with a lot of feedback from numerous stakeholders across the company, I created the final mark used for the event. I expanded the use of existing brand colors, leaning into secondary brand colors to create a unique look and feel for the event.

Conferences require a plethora of collateral - directional signage, agendas, presentations, print materials, swag, name cards, etc. All of which I supported as part of the design team. My favorite piece from the event is the illustrated highlight map of the conference area. The event coordinators wanted to highlight key locations, food suggestions, and local sights for conference goers. The map illustration did not need to be useable for navigation purposes and gave attendees a general idea of surrounding offerings. All buildings, signage, and map details were illustrated by me from photographs.